How to Ensure That Your Business Will NOT Grow

“Procrastinate now, don’t put it off” ~ Ellen DeGeneres

Ah, procrastination! I have put off writing this blog for too long. But why?

Never put off till tomorrow what may be done the day after tomorrow just as well.” ~ Mark Twain



In business, decisions don’t get made and actions are not taken. Your business may continue to grow a bit each year, it may stagnate. Even with some growth, it will not achieve the revenue levels that you want. And lack of action over time will seriously and negatively impact the value of your business when you are ready to sell and move on to your next activity. Your exit planning and succession planning never get started.

“Whatever a person’s comfort zone, they pay a huge price for staying inside it. It’s a shrunken world where ideas, opportunities, and new relationships can easily pass us by. Worst of all, procrastinators squander the most precious asset a human can have: time.”

*** I encourage you to read this article!


Why DO We Procrastinate?

Scared? Scared of failure? Or, scared of success?

“We are so scared of being judged that we look for every excuse to procrastinate.” ~ Erica Jong, Seducing the Demon: Writing for My Life.

Success can be scary. In business, it takes us up a level of complexity. More people depend on us – family, employees, suppliers. And there is risk. If I am not successful, what will happen? Could I lose money, could my business get out of control. There is risk in everything we do! Assessing, mitigating and preparing is key, that’s where risk gets reduced.

I Am Not One of Those Entrepreneurs

We tend to think that “entrepreneurs” create magic and that everything they touch turns into sales and profits, right? Isn’t that part of the silly perception we have of successful company founders? Especially the ones that grow so quickly?

The reality is that they:

  • Gather good people around them.
  • Work hard.
  • Make big mistakes – but learn from them.
  • Manage risk – they don’t jump blindly into seriously risky situations.
  • Understand consequences and therefore lower the risk involved in what they are doing.

Their actions – and their success – look much riskier to us as outsiders because we don’t see their mistakes, the planning and the mitigation of risk.  

Not sure what to do?

Scarlett O’Hara’s line is often shortened to: “I can’t think about that right now. If I do, I’ll go crazy. I’ll think about that tomorrow.” But the next few words are: “But I must think about it. I must think about it.” ~ Margaret Mitchell, Gone with the Wind

“Lack of motivation for a task is a commonly given reason…Starting a task is the real motivator, rather than motivation needing to be present prior to beginning. Often just taking the first step, regardless of how small, can serve as an inducement for further action.”


Just take a first step! No, it’s not closing your eyes and jumping into the pool. It is making sure there is water in the pool – but then, yes, jump in!


More Reading on Procrastination





David Shavzin, CMC
[email protected]
The Value Track
Succession Planning / Exit Planning, Building Transferable Value for Sale
Atlanta, Georgia
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